terms and conditions

“CREATIVE ABBY AWARDS @ GOAFEST - 2020” (hereinafter referred to as "ABBY Awards") is organized and conducted by The Advertisement Club and Advertising Agencies Association of India. (“The Awards Governing Council” or “AGC”). The Award Show will be conducted based on the rules and regulations stated hereunder (“Rules” or “Rules and Regulations” or “Terms & Conditions” or “T&C” ). The Contest Management reserves the right to modify these Rules and Regulations without any prior notice. You are advised to regularly access and view these Rules. If you do not agree with any of the Rules and any amendments thereto, you must not participate in the Award Show. The Contest Management shall mean and include its affiliates, group companies, its employees, officers, and directors.

Definitions

Award Show

Creative Abby Awards @ Goafest - 2020

Award Governing Council (AGC)

Organizers of the Award Show including the Sponsor, The Advertisement Club and Advertising Agencies Association of India (AAAI) and their respective assignees and affiliates

Finalist

Shortlisted Participants / Applicants from Round 2 of the Award show

Website

www.abby2020.com
www.theadvertisingclub.net
www.aaaindia.org
www.goafest.com

Jury

A panel of eminent experts from the relevant industry who will shortlist the Participants / Applicants for specified award categories in each round

Participant / Applicant / Entrant

  • Any Creating, Marketing & Producing companies, advertisers or a media company that has commissioned a creative for a client or itself can enter provided they comply with the criteria mentioned in the eligibility criteria and category segment of the Rules and Regulations.
  • Film Production Houses can enter films only in the Video Craft category. Agencies or creating companies can also enter Video Craft categories where the Agency or creating company has created the work with proof.
  • Agencies who have produced a film and want to enter in Video Craft will require a certificate from the CEO of the company on the production details and the client brand for whom the work was created
  • In case of both agency and production house entering same film, which happens to win, the award will be handed over to the production house.
  • Radio Production Houses can enter radio spots only in the Radio Craft category.                    
  • Agencies or creating companies can also enter Radio Craft categories where the Agency or creating company has created the work with proof.
  • Agencies who have produced a radio spot and want to enter in Radio Craft will require a certificate from the CEO of the company on the production details and the client brand for whom the work was created.
  • In case of both agency and radio production house entering same radio, spot which happens to win, the award will be handed over to the radio production house

Note: An Applicant can be considered a valid Applicant only if they comply with the criteria mentioned in the eligibility criteria and category segment of the Rules and Regulations.

Period for Call for Entry (CFE)

The period i.e. from February 06, 2020 (00:00:00 IST) to February 17, 2020 (17:00:00 IST) during which Participant can send in their entries to AGC Team

Publicity Rights

Right to use Participant’s name, likeness, voice, picture, video or the content of his/her participation

Rules and Regulations

Rules governing the Award Show, stated herein in entirety, as may be amended from time to time by the AGC in its sole discretion.

Winner

Any participant selected by the Jury as per pre-determined evaluation parameters and Rules and Regulation stated herein

Categories

Creative Abby

The New Matrix

The first 8 categories are common for vertical such as Still Print, Still Digital, Audio Visual TV / Cinema, Audio Visual Digital, Radio, Out of Home, Ambient Media / Activation & Integrated. The summary of the same is tabulated below:

Sr No. Category name Still print

(a)
Still digital

(b)
Audio visual tv / cinema

(c)
Audio visual digital

(d)
Radio

(e)
Out of home, ambient media / activation

(f)
Integrated

(g)
1 FMCG - Foods & Beverages 1A 1B 1C 1D 1E 1F 1G
2 FMCG - Personal Care, Home Care, Healthcare & Others 2A 2B 2C 2D 2E 2F 2G
3 Consumer Durables 3A 3B 3C 3D 3E 3F 3G
4 Automotive 4A 4B 4C 4D 4E 4F 4G
5 Services 5A 5B 5C 5D 5E 5F 5G
6 Retail 6A 6B 6C 6D 6E 6F 6G
7 Corporate, Media, Entertainment & Others 7A 7B 7C 7D 7E 7F 7G
8 Public Service 8A 8B 8C 8D 8E 8F 8G

Other Specialist Categories

  • Design
  • Digital Mobile
  • Technology
  • Direct
  • Public Relations
  • Branded Content & Entertainment.

Special Awards

  • Creative Agency of the Year
  • Design Specialist Agency of the Year
  • Digital Specialist Agency of the Year
  • Technology Specialist Agency of the Year
  • Direct Specialist Agency of the Year
  • PR Specialist Agency of the Year
  • Branded Content & Entertainment Specialist Agency of the Year
  • Video Craft Specialist of the Year
  • Still Craft Specialist of the Year
  • Radio Craft Specialist of the Year

Category Definition

I. Creative

FMCG - Foods & Beverages (Category 1)

Food: Packaged foods, snack foods, baby foods, confectionery, seasoning, biscuits, baked food, ready-to-eat foods, table and kitchen ingredients, ice-cream, dairy products, etc.

Beverages: Non-alcoholic beverages, colas, aerated drinks, concentrates, soft drinks, water, juices, etc.

FMCG - Personal Care, Home Care, Healthcare & Others (Category 2)

Toiletries, Cosmetics and Healthcare: Bathing and personal care products, medicated plasters, hair care, dental care, mouthwash, toothpaste, soaps, shaving products, feminine hygiene tissues, diapers, beauty care, nutrition supplements, OTC medicines, diet supplements, perfumes, contact lenses, deodorants, talcum powders, creams, lotions, hair dyes, epilators, cosmetics for hair/skin/complexion/nails, etc.

Clothing, Innerwear, Footwear and Accessories: Products which people wear or are seen using clothes for men, women and children, innerwear, accessories like shoes, watches, sunglasses, ties, belts, headgear, jewellery, bags and purses, textiles, suiting, shirting, fabric, etc.

Household Products and Maintenance: Products related to household care, toys, insect repellents, dry cells, furniture, cookware, curtains, crockery, cutlery, crystal, clocks, room fresheners, novelty, curios, lighting fixtures, dish washing liquid, fabric care products, utensil care, bathroom care, floor care, polishes, garden care, pet care, bulbs, deodorizers, air fresheners, glass cleaning liquids, stationery, tools, gifts, furnishings, paints, ceramics, adhesives, cement, wall and floor coverings, toilet paper, photo frames, visual arts, wood varnishes, insulation, fertilizers, travel goods like suitcases and carry bags and accessories, sports, recreation and education products and any other fast moving consumer goods, etc.

Consumer Durables (Category 3)

Household and Business Appliances: White goods, entertainment electronics, kitchen and household appliances like TV, radios, video and audio equipment, stereos, home computers, photocopiers, cookers, ovens, toasters, irons, microwaves, mixer grinders, typewriters, cameras, musical instruments, refrigerators, washing machines, air conditioners, air coolers, heaters, water purifiers, vacuum cleaners, dishwashers, geysers, mobile handset, IOT and any other consumer durables that don’t come under automotive category.

Automotive (Category 4)

Automotive and related products, cars, two-wheelers, trucks, petrol, engine oils, car accessories, car decorations, spares, services related to cars, tyres, etc.

Services (Category 5)

Telecom Products and Services: Mobile service providers, landline services.

Financial Services: Banks, investments, loans, insurance, mutual funds, brokers, credit cards, debit cards, loyalty cards, financial consultants, cash management services, etc.

Business and Home Services: Couriers, internet providers, event management companies, software providers, dial-a-bouquet, yellow pages, pest control services, security services, hospitals, retouching studios, photographers, advertising agencies, digital agencies, IT services, website design companies, transport and logistics services, real estate companies, training, consulting, DVD rentals, etc.

Travel, Entertainment and Leisure: Package tours, tour operators, hotels, places of tourist interest, airlines, cinema halls, libraries, bowling alleys, cookery classes, dancing classes, aerobics classes, gyms, swimming pools, railways, spas, cruises, resorts, rent-a-car services, computer games, sports clubs, pilgrimage sites, clubs and allied products, etc.

Healthcare Services: Hospital Service, Managed Healthcare, Internet based Health Services.

Retail (Category 6)

E-commerce, Malls, department stores, virtual stores, boutiques, salons, shops, restaurants, cafes, book shops, etc.

Corporate, Media, Entertainment & Others (Category 7)

Advertising that enhances image of an organization without mentioning specific product attributes, recruitment, event sponsorship, festival messages, Media and Publications, TV channels, radio stations and outdoor publication marketers & others.

Public Service (Category 8)

Health, environment, social causes, population control, etc. If the advertiser is a corporate group and not a public welfare organization, the entry should be submitted in the preceding category 7 - Corporate, Media, Entertainment & Others.

II. Other Specialist Categories

Design (Category 9):

The definition of Design is the celebration of the use of design as an aid in communication and experience to inform brand ethos and product messages. It is further classified as follows:

9a. Corporate / brand identity: A new brand logo, and its applications or a corporate rebranding scheme, with 3 or more applications including online branding communications if necessary.

9b. Stationery: Business cards, letterheads, envelopes, CD covers, etc.

9c. Brochures, Catalogues and Annual Reports

9d. Use of Design in Direct Mail: Invitations, greeting cards, announcements

9e. Use of Design in posters: Film, event, corporate, traditional poster

9f. Publications, books, diaries, newspapers, magazines

9g. Calendars

9h. Typography Design

9i. Packaging: Original design and finished pack

9j. Environment design: For retail spaces, services, workplace, Public Space and Community

9k. Best Integrated Design Campaign using 2 or more Design Sub-Categories (From Categories 9a to 9j only) e.g. packaging and identity

Craft in Design: This category is further Sub categorized as follows:

9l. Use of Copywriting

9m. Use of Typography

9n. Use of Illustration

9o. Use of Photography

9p. Use of Mixed Media

9q. Use of Product Design-innovative use of design in a product

Digital & Mobile (Category 10)

Digital

10A. Websites / Microsites: Website entry cannot be submitted in the microsite category and vice-versa.

a. Brand Website – Long term destination that takes into account navigation, layout, usability, aesthetics and content, etc. Multiple entries for the same site in different sub-categories are not permitted.

b. Brand Microsite – Short term destination to promote a campaign etc. Multiple entries for the same campaign in different sub-categories are not permitted.

10B. Social Media: Social engagement should be the primary purpose and not a secondary component in the overall activity.

a. Social Media (Co-Creation / Crowd sourcing / Response etc.) – Brand initiatives that encourage the community to contribute or collaborate in innovative ways.

b. Social Media (Tools / Applications) – Digital applications or tools specifically designed for a social platform.

10C. Digital Games: The same entry can only be entered once in this section.

a. Games (Online) – Games specifically created for use on online platforms including social.

b. Games (Others) – Digital games deployed outdoor / offline.

10D. Digital Technology: The same entry can only be entered once in this section.

a. Technology (Utility / Tool) – Creative use of technology that creates value for the consumer.

b. Technology (Installations) – Brand engagements utilizing interactive screens etc. at on-ground / outdoor / offline spaces.

c. Technology (Others) – Campaigns that employ innovative technology to create engagement that are distinct from the above two. Each piece of work must be paid separately.

10E. Search: Innovative approach to Search using paid search, Search Engine Optimization, etc.

10F. Use of Email: Innovative approach to using or executing emails to achieve brand objectives.

10G. Best in Innovations on OTTs or Content Platforms: Branded content created exclusively for OTT platform such as stand-alone feature film, or web-series. This does not include DVCs (digital video commercials) or any other form of video-advertising. The film/web-series should have been released on one or more OTT platform, such as YouTube, EROS Now, SonyLiv, Zee5, ALT Balaji etc. and should have been created for the brand. Includes how advertising on or collaborating with an OTT or internet content platform helped craft or boost the brand message. Entry should be supported with highlights of the film and how the brand integration has been carried out. The entry should be sent on an online link only.

Key Factors to be considered for this category are:

  • Relevance to the OTT Platform’s audiences
  • Creative and Originality in Communication
  • Strategic fit of the OTT platform to the campaign idea
  • Impact of the Campaign

10H. Best in Creator Partnerships: Includes how collaborating with an internet creator(s) helped craft or boost the brand message. Note: This doesn’t include celebrity partnerships or amplification. Internet creators are specifically those who create content for audiences on the web. Partnerships can range from a single tweet to a long-term association.

10I. Best in Moment Marketing: Includes how an unpredictable, real-time event was used to craft or boost the brand message. Note: This doesn’t include topical events like festivals, national holidays or special days like Mother’s or Father’s Day. Can include marketing on and off social media.

10J. Best in Platform Innovation: Includes how a particular social media platform was used in a new way to craft or boost the brand message. Note: Entries cannot club multiple platform activities together. The creative idea needs to be born out of an insight about the platform, or its audience

Mobile

10K. Mobile/Tablet Site: Includes mobile sites, tablet sites and mobile optimized sites.

10L. Mobile/Tablet Apps: Apps that are either pre-installed or can be downloaded from app stores or via Bluetooth / Wi-Fi, etc.

10M. Mobile Technology: Campaigns that use location or proximity such as RFID, GPS, geo-tagging, etc., augmented reality including image recognition (QR codes, bar codes, etc.)

10N. Mobile Games: Branded games specifically designed for mobiles / tablets whether pre-installed, downloaded or hosted on mobile site.

10O. Mobile Messaging: Campaigns that make use of SMS / IVR / Missed Call, etc.

Technology (Category 11)

11Aa I Best E. Commerce Portal (Website/App) – BFSI

11Aa II Best E. Commerce Portal (Website/App) - Retail - Multi Brand

11Aa III Best E. Commerce Portal (Website/App) - Retail - Single Brand

E. Com platform delivers the convenience in purchase through a specific experience of a brand. This category acknowledges the efforts taken by the brand to create the best combination of unique brand experience and the convenience of an e-commerce in the same website or app.

11Ab I. Best Website with the use of CMS Platform – BFSI

11Ab II. Best Website with the use of CMS Platform – General

With CMS, the business heads can have full control over the content that the business wants to publish. Since content marketing has a greater connection with the customers, one has to change the content regularly and this is possible with CMS. This category awards the best use of such CMS tools to convey the brand story and create a platform for people to experience the brand.

11Ac I. Best E. Commerce Innovation – BFSI

11Ac II. Best E. Commerce Innovation - Retail - Multi Brand

11Ac III. Best E. Commerce Innovation - Retail - Single Brand

Includes any single or a set of specific functions that adds value to the overall e.com brand experience

11B. Best use of Technology for community management / building

Includes technological intervention that helps the brand gather, engage and propagate its community of patrons.

11C. Best Internal App & Intranet

Includes the most innovative and advanced way to conduct "intranet" requirement of the brand, that results in increase in employee participation and affinity

11Da. Best use of Virtual Reality for Brand Experience

Best use of VR in creating the brand world for the user to explore and get a better understanding of the brand or the brand idea. Example: Creating a VR expertise of an automobile showroom or the interior of an automobile

11Db. Best use of Virtual Reality on Gamification

Best use of VR in creating a gamified Engagement to convey a brand idea

11Ea. Best use of Augmented Reality for Brand Experience

Best use of AR in creating the brand world for the user to explore and get a better understanding of the brand or the brand idea.

11Eb. Best use of Augmented Reality on Gamification

Best use of AR in creating a gamified Engagement to convey a brand idea

11F. Best Creative use of Tech Innovation

Includes adopting technological innovation to deliver a unique brand experience

11G. Best Use of Voice Service in a digital platform/ using digital technology.

11H. Best use of influencer activity in a digital platform/using digital technology.

Direct (Category 12)

Direct Marketing is targeted at direct communication designed to generate response or specific action whilst building and prolonging relationships. Entries in categories 12A to 12F can include communication from all product and service companies. Campaign for Social awareness or charity causes have to be entered in Category 12G. This category is further sub-divided into following sub-categories.

12A. Direct Response – PRESS: Any communication for consumer or business campaigns

  • selling off-the-page or
  • generating enquiries via print ads,
  • loose or bound-in inserts, or
  • wrap-arounds on publications

It could be a single press ad/insert or a campaign. Make sure you state the carrier medium (in the case of an insert) and submit fulfilment material if appropriate. Brand campaigns with a URL or telephone number, will not be considered as Direct Response Press campaigns, unless there is a call for specific action to generate enquiries or sell off the page.

12B. Direct Response – AV (TV Film / YouTube Film / Infomercial): This category is for film or audio content, such as short-form web videos, viral videos, podcasts, AV, TV commercials etc. All work must seek to generate a response, and can be in paid, earned or owned media. Brand campaigns with a URL or telephone number, will not be considered as Direct Response campaigns, unless there is a call for specific action to generate enquiries or sell products or services.

12C. Direct Response – Dimensional Mail (3D Pieces) Multi-dimensional mailing includes any addressed, posted or delivered 3D mail including those with samples or pop-ups. Any addressed mail that is delivered in a tube, carton or other non-standard carrier will be considered Dimensional Mail. For a piece to be Direct it should:

a) Be highly targeted – you know your audience and have created work specifically to reach them;

b) Have a call to action/direct response mechanism – the work you have created makes your audience do something;

c) Have measurable results – the above call to action has produced a quantifiable impact in your business/organization (e.g. increase in sales/customers/donations)

12D. Direct Response – Flat Mail (without bulky enclosures): Flat mailing would include any addressed, posted or delivered mail without samples or pop-ups. It does not require boxes or padded envelopes for delivery. Only standard envelope formats, self-mailers and catalogs that include a measurable reply mechanism. For a piece to be Direct it should :

a) Be highly targeted – you know your audience and have created work specifically to reach them;

a) Have a call to action/direct response mechanism – the work you have created makes your audience do something;

a) Have measurable results – the above call to action has produced a quantifiable impact in your business/organization (e.g. increase in sales/customers/donations)

12E. Direct Response - Emailers (need to include landing page wherever required): Any email messages generating response or engagement and includes a measurable reply mechanism. Entries will be judged on overall conceptual strength, including subject line, body copy, design, and original and appropriate use of technology, if employed. Please describe anything unique or creative about your choice of the target audience. Explain how this effort was deemed a success. The campaign could be a single email, a series of related emails, bulk campaigns or trigger emails. This category does not include email used in conjunction with another channel as part of the same campaign. This is for email-specific campaigns.

12F. Direct Campaign using any two of the above: Campaigns led by Direct Marketing Programmes that use multiple media types in one campaign which is initiated, led or driven predominantly by direct marketing. It is to be noted that entries in this category MUST contain at least two DIFFERENT media, and a clearly identifiable targeted / direct communication component or core idea.

12G. Work done for Social Awareness or Charity Causes: Direct marketing campaigns, in any media, that promote charitable causes or are meant for social awareness should be entered here.

12H. Direct response digital: Work in these categories should demonstrate how a direct campaign response was enhanced or driven by the creative use of data or digital technology which enhanced the customer brand experience.

Public Relations (Category 13):

The definition of PR is the creative use of reputation and image management by the creation and preservation of trust and understanding between individuals, businesses or organizations and their publics / audiences. It is further categorized in 4 broad sub categories:

  1. Sectors
  2. Practices & Specialities
  3. Digital PR
  4. Campaign

A. Sectors

13Aa. Consumer Durables: This category deals with goods that last for a considerable amount of time and are not purchased frequently by consumers. The following products would be part of this category:

  • Household appliances and consumer electronics
  • Telecom products
  • Automobile and transport
  • Sports and medical equipment
  • Furniture, etc.

13Ab. Consumer Non-Durables: These goods are produced for short-term use and are purchased with a greater frequency by consumers. This category mainly involves all products under the FMCG bracket, luxury goods, fashion, beauty, food, nutrition, beverages, confectioneries, other packaged products, etc.

13Ac. Other Consumer Products & Services: Incorporates services in sectors like healthcare and well-being, media and entertainment, travel and tourism, retail and restaurants, business and home services. It also includes B2B PR which is all about changing perceptions, driving brand preferences, creating new opportunities for business to grow, etc.

13Ad. Financial PR: PR activities undertaken for Banks, investments, loans, insurance, mutual funds, brokers, credit cards, debit cards, loyalty cards, financial consultants, cash management services, positive investor relations, etc.

13Ae. IT Services: PR to bridge the communication gap between IT and technology companies and their customers.

B. Practices & Specialities

13Ba. Corporate PR: Corporate Public Relations help organizations explain their mission, combine its many visions and values into a cohesive message that is later disseminated to various stakeholders. This concept can be seen as an integrative communication structure linking stakeholders to the organization. This requires a series of measures towards managing Corporate Reputation.

13Bb. Public Affairs & Lobbying: Public Affairs generally refers to Building & Developing relations between an organization and politicians, governments and other decision-makers. Public Affairs uses communication tactics such as Media Relations, Lobbying, monitoring and predicting political, legal, economic and social developments and providing political intelligence and strategic advice.

13Bc. Crisis Communications & Issue Management: Campaigns to plan and / or handle the consequences of a crisis or an issue that may affect a company’s credibility and good reputation.

13Bd. Internal Communications: All practices designed to mobilize employees as brand ambassadors to keep them aware as well as engaged with the environment, integrity, innovation and practices followed by the organization, is broadly known as internal / employee communications. Employee Engagement measures play a vital role here.

13Be. Corporate Social Responsibility: CSR is also referred as Corporate Citizenship. It involves the combination of all initiatives undertaken to assess and take responsibility for the company's effects on environmental and social well-being.

13Bf. Events & Experiential: Involves PR campaigns that use a live event or stunt to meet their objectives. It may include a trade show, conference, product launch, field marketing activity, awards ceremony or any other event designed to build or increase the value and reputation of a brand or communication project as part of a wider public relations strategy.

C. Digital PR

13Ca. Use of Social Media in PR: All measures taken to increase the brand’s online presence for greater visibility and reach. This involves ventures like community building and management, audience targeting engagement, social communication and amplification, influencer communications, etc.

D. Campaign

13Da. Integrated Campaign led by PR: Campaigns with multiple elements or channels that are predominantly PR driven. Entrants will be judged on how successfully they have integrated the chosen elements or channels throughout the campaign and must demonstrate how well the different types complement and build on each other to communicate the brand’s message and / or change consumer awareness and attitudes.

Branded Content & Entertainment (Category 14):

The definition of Branded Content and Entertainment is the creation of, or natural integration into, original content by a brand. The purpose of branded entertainment is to deliver marketing messages by engaging consumers via relevant content platforms rather than the use of traditional advertising methods.

Entrants will show how a brand has successfully worked independently or in association with a content producer or publisher to develop and create or co-create entertaining and engaging content for their audience. This could be either by creating original content or programming for a brand or by naturally integrating a brand into existing formats by partnering with a publisher or media partner.

Creative content that leverages a single media channel, such as web video or broadcast or uses multiple platforms to deliver content to audiences across various channels, including: radio, magazine, music, video, mobile, social, blogs, experiential events and more.

This category is further sub categorized as follows:

14a. Best fictional program, series or film where a client has successfully created a drama, comedy or mini-series around a product or brand including TV, mini-series, web series, cinema, DVD releases and online/digital.

14b. Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s) including TV, mini-series, web series, cinema, DVD releases and online/digital.

14c. Best brand or product integration into a feature film, existing TV show and/or series including TV, mini-series, web series, cinema, DVD releases and online/digital.

14d. Best use or integration of experiential events, Creative positioning of a brand using events, festivals, flash mobs, installations, etc.

14e. Best use of integration of user generated content.

14f. Best use or integration of music including music in original branded content, brand integration into music distribution or promotion, the creation of a music-based program or platform.

14g. Best use or integration of offline media such as print, out of home, etc.

14h. Best integrated entertainment content campaign which uses more than 2 media.

Red Abby (Category 15)

  • The brief - Prepare an integrated communications plan using Print, Film, Outdoor and Digital.
  • Objective - Help mitigate violence against women.
  • Audience - National (Hindi)
  • Material for judging - Script/Storyboard for film and digital. Rough designs (mounted) with copy, for Print and Outdoor. Copy can be in English/Hindi.

The winners in this category will be flown to Goa and honored on the Goafest stage with a special ABBY award.

National Geographic Green Award (Category 16)

The theme for the National Geographic Green Award is Planet Conservation that salutes communication which highlights efforts to save, reduce or re-use Energy, Water, Plastic, Wildlife and the environment in general. Entries can be submitted by creative agencies, media agencies as well as digital agencies. Only campaigns executed in the last one year to be considered as valid entries for the awards.

Judging Criteria: Entries will be evaluated on the criteria of the freshness of the creative idea, Impact of the cause, the charm of its creative rendering and its memorability.

All the work submitted should have been produced based on a brief given by a regular client and should be a part of an advertising schedule requisitioned by the client. The medium can be Print, TV, Radio, Digital, On Ground, Activation or any medium.

Young Abby Awards (Category 17):

If you are a dynamic young duo (one art and one copy creative person, below or 30 years as on January 01, 2020) and keen to win a prestigious Young Abby, create a three-ad print campaign and a story board for a 30 second TV film.

One million people in Mumbai alone go to sleep hungry and this is a sad story replicated across the country. At the same time, we waste huge quantities of food every day from weddings, parties, restaurants and even at home. A clutch of good NGOs like Roti Bank are providing a wonderful service that picks up excess food from your party, wedding or event.

Create an integrated campaign that highlights the issue and urges people to call the help lines of these NGOs and ask them to pick up your extra food. What you waste could let someone less fortunate feast tonight.

This is an individual award designed to encourage the young creative, but the work has to be certified as original work done by the entrant in the period of this years’ Abby Awards by both the National Creative Director and CEO of the Company entering or Faculty Head and Professor/Dean of the College or University as the case may be.

Craft

Still Craft (Category 18)

The following categories are open to agencies, creating companies and individuals. Authentication of creation by client and releasing media will be necessary. Entries can be entered in any of the following sub - categories:

18a. Copywriting

18b. Art Direction

18c. Photography

18d. Illustration

18e. Typography

You may enter print, poster, outdoor, direct mail or packaging work. Each entry to be paid as a single entry.

Video Craft (Category 19):

The following categories are open to agencies and film production houses. Authentication of creation by client and releasing media will be necessary. Entries can be entered in following sub-categories:

19a. Direction

19b. Editing

19c. Animation

19d. Cinematography

19e. Music

19f. Special Effects

19g. Sound Design

19h. Casting

Radio Craft (Category 20):

The following categories are open to agencies, creating companies and radio production houses. Entries can be entered in following sub-categories:

20a. Writing

20b. Music

20c. Voice

Digital Craft (Category 21)

It is further categorized as follows

21a. UI / UX Design (App, Social Media)

21b. Data / Analytics

21c. Programming

III. Special Awards

Creative Agency of the Year Award: It will be adjudged from the metal tally of the 7 verticals across 1 to 8 categories i.e. the agency which gets the highest score considering their metal tally in 7 verticals and across 8 categories will be adjudged as Creative Agency of the Year

Design Specialist Agency of the Year Award: It will be adjudged from the metal tally from the categories 9a to 9q i.e. the agency which gets the highest score considering their metal tally from category 9a to 9q will be adjudged as Design Specialist Agency of the Year

Digital Specialist Agency of the Year Award: (Digital + Mobile + Digital Craft): It will be adjudged from the metal tally from the categories 10A to 10O & 21A to 21C i.e. the agency which gets the highest score considering their metal tally from category 10A to 10O and 21A to 21C will be adjudged as Digital Specialist Agency of the Year

Technology Specialist Agency of the Year Award: It will be adjudged from the metal tally from the categories 11A to 11H i.e. the agency which gets the highest score considering their metal tally from category 11A to 11H will be adjudged as Technology Specialist Agency of the Year

Direct Specialist Agency of the Year Award: It will be adjudged from the metal tally from the categories 12a to 12h i.e. the agency which gets the highest score considering their metal tally from category 12a to 12h will be adjudged as Direct Specialist Agency of the Year

Public Relations Specialist Agency of the Year Award: It will be adjudged from the metal tally from the categories 13Aa to 13Da. i.e. the agency which gets the highest score considering their metal tally from category 13Aa to 13Da will be adjudged as Public Relations Specialist Agency of the Year

Branded Content & Entertainment Specialist Agency of the Year Award: It will be adjudged from the metal tally from the categories 14a to 14h i.e. the agency which gets the highest score considering their metal tally from category 14a to 14h will be adjudged as Branded Content & Entertainment Specialist Agency of the Year

Still Craft Specialist of the Year Award: It will be adjudged from the metal tally from the categories 18a to 18e i.e. the agency which gets the highest score considering their metal tally from category 18a to 18e will be adjudged as Still Craft Specialist of the Year

Video Craft Specialist of the Year Award: It will be adjudged from the metal tally from the categories 19a to 19h i.e. the agency which gets the highest score considering their metal tally from category 19a to 19h will be adjudged as Video Craft Specialist of the Year

Radio Craft Specialist of the Year Award: It will be adjudged from the metal tally from the categories 20a to 20c. the agency which gets the highest score considering their metal tally from category 20a to 20c will be adjudged as Radio Craft Specialist of the Year

Broadcaster ABBY

Broadcaster Abby is classified into the following categories:

  1. Best launch of a TV channel
  2. Best launch of a TV program using multi-media
  3. Best TV reality show promo
  4. Best TV fiction promo
  5. Best TV comedy show promo
  6. Best TV kids program promo
  7. Best TV news channel promo
  8. Best TV sports channel program promo
  9. Best movie promo by a TV channel
  10. Best TV program for Cause related Marketing
  11. Best regional TV program promo (other than Hindi and English)
  12. Best regional language channel launch (other than Hindi and English)
  13. Best original music score for a TV Program.

Broadcaster of the Year Award: It will be adjudged from the metal tally from the broadcaster categories such as 1 to 13 i.e. the agency which gets the highest score considering their metal tally from category 1 to 13 will be adjudged as Broadcaster of the Year

NOTE: No Grand Prix or Best of show will be awarded for Broadcaster categories.

PUBLISHER ABBY

Publisher Abby is categories into following sub-categories

  1. Best marketing of a printed newspaper / edition: It covers all full-size daily newspapers- Broadsheet, Tabloids, (does not include Supplement marketing), with INS membership / accreditation.
  2. Best marketing of a printed magazine: It covers all full-size Magazines (weekly/ fortnightly/ monthly only) and does not apply to exclusively e-magazines *(Print publication mandatory)
  3. Best promotion of a CSR / Cause related Marketing initiative in traditional or online space: It covers all daily newspapers and magazines till monthly frequency and for any CSR/Cause that is not directly funded by Government of India or State Government for the purposes of said campaign. Independent campaigns on government campaigns are eligible.
  4. Best client-brand activation or display advertising innovation by a publisher: It covers all daily newspapers and magazines till monthly frequency and for any brand that is covered in AdEx, for which a Commercial *(not promotional/ experimental) RO was placed by an INS accredited agency
  5. Best use of Native or Branded Content for client brand-marketing by a publisher: It covers all daily newspapers and magazines till monthly frequency and for any brand that is covered in AdEx, for which a Commercial *(not promotional/ experimental) RO was placed by an INS accredited agency
  6. Best Digital Publication Advertising & marketing by a publisher via Web/App/Social: It covers all daily newspapers and magazines till monthly frequency and with Advertising/marketing of the digital assets exclusively in any media (Digital-Print-Radio-TV-OOH) (Campaigns of joint promo with the parent Print brand not eligible)
  7. Best launch marketing of a new title of newspaper / magazine / digital publication: It covers all full-size Newspapers and Magazines (daily/ weekly/ fortnightly/ monthly only) and also includes e-magazines/ apps/ news portals *(Print publication NOT mandatory)

Publisher of the Year Award: It will be adjudged from the metal tally from the Publisher categories such as 1 to 7 i.e. the agency which gets the highest score considering their metal tally from category 1 to 7 will be adjudged as Publisher of the Year

NOTE: No Grand Prix or Best of show will be awarded for Publisher categories.

MEDIA ABBY

CATEGORIES

A. USE OF MEDIA

In these categories, your entry will be judged specifically on the creative/innovative use of the media, regardless of the product or service.

Category No.

Category Name

Details

1

Innovative Use of Audio Visual

All entries pertaining to the use of audio video content whether on television or digital platforms will be considered

Examples: In serial integrations, sponsorships, digital videos etc.

2

Innovative Use of Print

All entries pertaining to the use of newspapers and magazines will be considered

3

Innovative Use of Activation

All entries pertaining to the use of Ambient Media, Events and Activation will be considered

Examples: On-ground activations, brand promotions etc.

4

Innovative Use of Out of Home

All entries pertaining to the use of Out of Home will be considered

Examples: Hoardings, transit media, street media, mall branding etc.  Includes digital and non-digital formats

Any activations or consumer engagement programs should not be part of this category

5

Innovative Use of Cinema

All entries pertaining to the use of Cinema as a medium and as a venue will be considered

Examples: Cinema Screenings, Activations within the cinema premises will be considered

Note: In-film integrations will not be considered in this category but will be part of the Branded Content category

6

Innovative Use of Radio

All entries pertaining to the use of radio will be considered

Examples: Radio sponsorships, Radio AFPs, RJ mentions etc.

7

Innovative Use of Branded Content - Integration

All entries where the brand has been integrated in EXISTING properties irrespective of the medium will be considered.

Examples: Content created for sponsoring a property, TV/digital serial integrations, integrations in movies and existing live shows etc.

8

Innovative Use of Branded Content - Creation

All entries where the content has been created specifically for a brand and NOT deployed in an existing property

Example: Special IPs created, digital videos, new webisodes, AFPs, advertorials, etc. 

9

Innovative Use of Digital Search

All entries pertaining to both SEO and SEM will be considered

10

Innovative Use of Social Media

All entries which have used social media will be considered

Influencer Marketing programs and community building programs etc. will be also considered

11

Innovative Use of Digital Display

All entries which have used digital display will be considered

Videos embedded in banner ads will also be considered

12

Innovative Use of Mobile

All entries which have creatively used mobile will be considered.

Examples: Gaming apps, VR, AR, bots etc.

13

Innovative Use of Integrated Media

Campaigns that have used 3 or more mediums will be considered. Each vertical of digital media will be considered as a separate medium

For this category ‘media’ will include

  1. Television
  2. Newspapers
  3. Magazines
  4. Radio
  5. Cinema
  6. Digital Display
  7. Digital Search
  8. Mobile
  9. Out of home Media

Branded content and video have to be deployed on a medium hence they not been called out separately as a medium

B. SPECIALIST CATEGORIES

In these categories, your entry will be judged specifically on its appropriateness to the category, regardless of the medium used.

Category
No.

Category Name

Details

14

Cause Marketing

This applies to campaigns that address a civic, social or environment problem done for non-profit organizations, associations, public bodies and/or government agencies.

A campaign done by a brand towards a social cause will also be eligible. The evidence of the campaign’s success should be skewed more towards the cause rather than building the brand’s equity.

15

Innovative Use of Data& Analytics

Campaigns which use proprietary data, primary research, client data or existing data (using data bases like BARC, IRS, TGI, publisher data etc.) will be considered.

16

Innovative Use of Emerging Technology

Campaigns that have leveraged existing or progressive technologies for driving insights or business will be considered.

Strategic collaborations with analytics / technology providers will also be considered.

C. SOUTH ASIA CATEGORY (EXCLUDING INDIA): SPECIAL AWARD

Category No.

Category

Details

17

Innovative Use of Integrated Media

Best Integrated Campaign (Entries in this category must include at least 3 types of media e.g. Press, TV, Radio, Cinema, Outdoor, Digital etc.)

South Asian Countries can also send entries in the categories from 1 to 12 & 14 to 16 in which case, they will compete with all the Indian entries received in those categories.

D. MEDIA ABBY GRAND PRIX

There will be only one Media Abby Grand Prix Award across all categories i.e. 1 to 16. This will go to the best amongst all Gold Winners. A Grand Prix is awarded to an entry that is a Gold winner in a particular category. For further details refer to Page No. 6 Computation of Points section.

E. MEDIA AGENCY OF THE YEAR AWARD:

Will be judged from the metal tally of 1 to 16 categories mentioned above.

Eligibility criteria

1. Eligibility criteria

  • have been released for the first time between 16th February 2019 and not later than 15th February 2020;
  • have been produced based on a brief given by a regular client and should be a part of an advertising schedule requisitioned by the client;
  • not have been created / released mainly for entering the Abby Awards 2020;
  • not be illegal to sell, communicate and advertise in India;
  • Conform to ASCI (Advertising Standards Council of India) guidelines.
  • Alcohol advertising can be entered in a. Digital Mobile, & Technology Category; b. Only in Activation Category and not in Out of Home & Ambient Media.

Note:

i. No alcohol and tobacco advertising can be entered (except for categories Digital Mobile, Technology & Activation)

ii. Surrogate advertising will have to compete in categories where it has a genuine sale e.g. Mineral water in beverages category and CDs in Household appliances and goods category

2. All broadcaster entries to be accompanied with the copy of channel certificate and the publisher entries to be accompanied with the copy of the release order.

3. All print entries submitted should be from publications which meet at least 2 of the following 3 criteria:

  • Should be accessible to the general public through news-stand or subscription.
  • Should be released in a periodical with a fixed frequency.
  • Should be released in a publication with a tariff card offering space for commercial space buyers.

4. Every entry is accepted only on the condition that through the act of entering the work, you are automatically certifying that you have read, understood and accepted all the rules and conditions stated in this brochure and that your entry is COMPLETELY in conformity with all of them.

5. AGC reserves the right to extend the last date of submission of entry but there is no guarantee that this will happen. Participants are requested to adhere to dates mentioned in the Rules and Regulations and late entries can face disqualification.

6. Creative work entered must have been conceived and its execution supervised by a company in India or Pakistan or Sri Lanka or Nepal or Bangladesh. Work executed abroad by producers or international employees of the entering company must have been under the supervision of the Creative Director of the entering company.

A certificate will need to be issued to establish if an international employee of the entering company has used advanced illustration or animation to finish the work. There must be a certificate to the effect identifying what was executed abroad and by whom along with the name of the supervising India based Creative Director.

7. Ads or campaigns conceived and executed abroad with cosmetic local adaptations like a language dub or available in India message run the risk of being disqualified.

8. Incomplete/incorrect entry forms are liable to get disqualified and no refund will be provided.

9. Entries can be entered in more than one category or sub category.

10. Entries must be accompanied by a total list from the Agency or company entering.

11. Size limit of Still Print, Still Digital, Still Craft and Out of Home entries should not be more than 40cms x 60cms.

12. A single piece of Entry can be entered in more than one category unless otherwise specified in a sub-category.

13. All entries need to have their form uploaded online for each and every category along with the corresponding creative material. However, for the verticals like Still Print, Still Digital, Still Craft, Out of Home, Ambient Media / Activation, Direct & Design beside the online submission creative Material is also required to be sent in physical format at the office of AAAI.

14.

All participants are requested to take a printout of the forms entered online and should be sent duly authorized by the agency representative along with the payment, physically to the address given.

15. Work entered in previous year cannot be re-entered unless a significantly different version is created anew.

16. Gold winners of Categories Still Print, Still Digital, Audio Visual Tv / Cinema, Audio Visual Digital, Radio, Out of Home, Ambient Media / Activation, Integrated, Design, Direct and Digital Mobile & Technology can contend for Grand Prix in their respective category. Grand Prix can emerge only from Gold winners in the 10 verticals mentioned. No nomination is allowed in this case. Grand Prix is defined as the Ultimate Award for redefining a category or setting a new paradigm in the Category.

17. No AV should be of more than 3 minutes duration)

18. For category such as Audio-Visual TV / Cinema, Audio Visual Digital, Video Craft, Videos uploaded must be in mp4 format. File size should not be more than 100MB. Commercials should not exceed over 3 minutes. Product Demos entered in film categories will be disqualified (Please noted no physical entry is allowed to be submitted for these categories)

19. For category such as Radio & Radio Craft, Radio Spots uploaded must be in mp3 format. File size should not be more than 100MB. Radio Spots should not exceed over 2 minutes. Radio Promos entered in these categories will be disqualified. (Please note no physical entry is allowed to be submitted for these categories)

20. For category such as Still Print, Still Digital, Still Craft, the files uploaded must be in jpeg format. File size should not be more than 10MB. Art pulls mounted on soft board and flush-cut or printed on art card with size 40cms x 60cms. Any size larger than this will be disqualified. Please do not submit jpegs or digital entries or videos on cd. (Please note for these categories physical entry is must with online submission). The applicant is required to submit 1 actual proof or copy of the newspaper, magazine or insert as appropriate.

21. For category such as Out of home, Ambient Media / Activation, Outdoor files uploaded must be in jpeg format. File size should not be more than 10MB.Videos uploaded must be in mp4 format (not more than 3 minutes). File size should not be more than 100MB. (Please note physical entry is must with online submission). Art-pulls should not exceed full page size i.e. 40cms x 60cms. Any size larger than this will be disqualified. The applicant is required to provide an original colour photo of the site which can be in a maximum size of 4"x 6". It is advied to stick the photo behind the entry. For Activation entries the presentation note must touch upon and explain the following points:

a) Category,
b) Sub Category,
c) Entry Details,
d) Objective of entered work,
e) Creative Solution,
f) Results

It is recommended to upload a case film of not more than 3 minutes to strengthen the presentation.

22. The Integrated category has been instituted to promote and encourage 360-degree communication in different major media as well as events, entertainment content, in-film placement across various touch points. This award will be judged on how well different pieces of work from different media integrate with the central idea of the entry. The creative extension of the idea in various media is key in this category. There are 2 parts to entry here.

a) Entries in AV form in 2 to maximum of 4 minutes must be uploaded featuring work released and included must be across at least 3 different media. Print and poster will be clubbed under a single medium in this category. AV File size should not be more than 100MB.
b) Actual Creative Work done for the campaign must be uploaded. It is advised to Applicant not to upload more than three examples (creative pieces) per medium. Still Ads and Out of Home in JPEG, Audio Visuals in mp4 format and Radio in MP3 format for online submission.
(Please note that no physical entry is allowed in this category)

23. For category such as Digital Mobile & Technology, URL is a must. In case of social media where the pages are not available, the screen grabs need to be uploaded. Video presentations (not more than 3 minutes) of the case studies can be uploaded online in mp4 format. Phone models on which the work is accessible should be clearly listed. A video grab of the full working app or site on a phone is recommended. You are requested to take a print out of the Entry Form post the completion of the submission process for which only one URL to be given. The form should be accompanied by the cheque. Each piece of work will be treated as a separate entry.

24. For Direct category, entries uploaded must be in jpeg format. File size should not be more than 10MB. Videos uploaded must be in mp4 format (not more than 3 minutes). File size should not be more than 100MB. For all entries, Applicant must supply a one-page Presentation Board size not exceeding 40 cms by 60 cms that contains some key visuals and a simple, clear summary in English of the brief, strategy and results in not more than 100 words. You must not refer to the name of your agency or any contributing creative companies on the Presentation Board. Your Presentation Board must touch upon and explain the following points:

a) Category,
b) Sub Category,
c) Entry Details,
d) Objective of entered work,
e) Creative Solution,
f) Results

For all entries in this category, it is strongly recommended that Applicant prepares a Case Film in 3 min duration to support its entry. This presentation will be used for Jury deliberations. It is advised to send in an actual sample of its Direct Mailer entry.

(Please note that physical entry is Mandatory in this category)

25. For Design category, entries uploaded must be in jpeg format. File size should not be more than 10MB.Videos uploaded must be in mp4 format (not more than 3 minutes). File size should not be more than 100MB. For all Design entries, it is advised that Applicant shall send an A2 sized (approximately 40cms x 60cms) hard copy mounted Presentation Board. The Presentation Board must touch upon and explain the following points

a) Category,
b) Sub Category,
c) Entry Details,
d) Objective of entered work,
e) Creative Solution, f) Results

It is recommended to send in an actual sample of Applicant’s design entry including packaging. For large sized executions like environmental and retail design, it is advised to send high resolution visual images in maximum size of 40 cms by 60 cms.

(Please note that physical entry is Mandatory in this category)

26. For Public Relations category, videos uploaded must be in mp4 format. File size should not be more than 100MB. All entries on Case Study AV Film is not more than 3 minutes duration uploaded along with the presentation note which will be used for Jury deliberations. The Presentation Note must touch upon and explain the following points

a) Category,
b) Sub Category,
c) Entry Details,
d) Objective of entered work,
e) Creative Solution,
f) Results

(Please note that no physical entry is allowed in this category)

27. For Branded Content & Entertainment category, videos uploaded must be in mp4 format. File size should not be more than 100MB. All entries only as Case Study AV film in 3 minutes is to be uploaded. It is advised to include excerpts of actual content and other support in the film only including print jpegs etc. It is recommended that Applicant must accompany an uploaded copy of Presentation Note which should touch upon and explain the following points: a) Category, b) Sub Category, c) Entry Details, d) Objective of entered work, e) Creative Solution, f) Results

(Please note that no physical entry is allowed in this category)

28. For Red Abby category, print files must be in JPEG format, Films in mp4 format and Radio in MP3 format for online submission. Maximum file size for film (not more than 3 minutes) or radio (not more than 2 minutes) should not exceed 100 MB.

(Please note that no physical entry is allowed in this category)

29. For National Geographic Green Award category, Videos should not be more than 3 minutes and it should be in MP4 format up to a maximum of 100MB, Radio spot should be in mp3 format and print entries should be in jpeg format up to a maximum of 10MB. Any size larger than this will be disqualified.

(Please note that no physical entry is allowed in this category)

30. For Young Abby category, print files should be in JPEG format and Films in mp4 format for online submission. Maximum file size for film should not be more than 3 minutes) or radio should not more than 2 minutes and also it should not exceed 100 MB.

(Please note that no physical entry is allowed in this category)

Materials

31. If the entry is not in English, it is advised to Applicant to attach and upload an English translation which will be an integral part of the entry.

32. For all the entries uploaded online it is advised to Applicant to submit the online entry form authorized by the entrant representative in the physical form.

33. The entries for the Still Print, Still Digital, Still Craft, Out of Home, Ambient Media / Activation, Direct and Design Verticals should be uploaded Online and also submitted in the physical form.

34. The Applicant must not refer to the name or logo of its agency or any contributing creative companies on the Presentation Board. This will lead to disqualification of entry.

35. Entrants not submitting work in prescribed form will lead disqualification by AGC.

36. For the purpose of judging impartiality, there must be no agency branding anywhere on entry materials, with the exception of self-promotion or corporate communications, nor any reference to anyone who has contributed to the entry.

37. For Broadcaster ABBY, 3 minutes Audio Visual file in MP4 format needs to be submitted. The presentation should not exceed three minutes. Any version longer than this will be disqualified. AV File size should not be more than 100MB. Moreover, the applicants can submit any other Creative collateral / material (not exceeding 5 creatives). Further, the Presentation Board in JPEG format must touch upon and explain the following points:-

a. Category
b. Sub Category
c. Entry Details
d. Objective of entered work
e. Creative Solution
f. Results

38. For Publisher ABBY, the material to be given is AV in MP4 format or Presentation Board in JPEG format or Both. The Audio-Visual file should not exceed 2 minutes time-limit. A version longer than that will lead to disqualification. AV File size should not be more than 100MB. Moreover, the applicants can submit any other Creative collateral / material (not exceeding 5 creatives). Further the Presentation Board in JPEG format must touch upon and explain the following points: -

a. Category
b. Sub Category
c. Entry Details
d. Objective of entered work
e. Creative Solution
f. Results

39. The Audio-Visual presentation viewed by the jury during voting and deliberations and would be used if the applicant’s entry is a winner in post-festival promotions. The presentation should contain some key visuals - video, still images or any other appropriate footage to best explain the work with a simple, clear commentary in English summarizing your entry.

40. For all entries pertaining to Broadcaster and Publisher ABBY, the applicant must upload a Presentation Board in JPEG format

Materials

41. The AGC, will verify the year of release and legitimacy of the entry, as well as their adherence to the spirit and the rules and regulations of the Abby Awards. AGC retain the right to disqualify an entry, based on their own judgement and the decision of the Awards Governing Council (AGC) will be final.

42. All individual entries including large media campaigns and one-off entries must be accompanied with a client authentication letter and a voucher copy of the released ad or telecast / broadcast certificate. A one-off ad is defined as a single ad that has been released only once. Self-work will require to be authenticated by a self-attested release letter with place and date of release. AGC reserves the right to disqualify an entry with no proper release supporting or authenticated letters.

43. Verification of client work having been done by the agency, the date and year of release and legitimacy of the entry will be done by the Process Advisors and Evaluators along with Awards Governing Council (AGC). Complaints made by individuals on the shortlisted entries have to be in writing from an identified person on company letterhead or mail. The only way a complaint can be taken up is, if the letter containing proof or internet link of ads resembling work done earlier or entries suspected of release outside of the date of competition is addressed to the AGC or the Process Advisors or Evaluators which the Process Advisors or Evaluators will table to the AGC. Proof of plagiarism or similarity in creative, date of release should be supplied by complainer in writing. The AGC will decide on legitimacy of the entry and date of release based on information given by the Process Advisors or Evaluators. Only the appointed Jury can deliberate on matters like ads resembling work done earlier or plagiarism.

44. After final metals have been decided by the jury based on information available by a cut-off date there will be no revision of metals even if new proof emerges against a winning entry. Only the appointed jury can decide on metals and the AGC cannot overrule the jury on metals decided.

45. It advised not to stick the entry form on the entry

Call for entries and participation

1. Any participant / applicant / entrant who complies the above-mentioned eligibility criteria can apply by downloading entry form www.theadvertisingclub.net, www.aaaindia.org , www.goafest.com.

2. Entries can be uploaded online on www.abby2020.com

3. The Applicant has to register themselves on the website i.e. www.abby2020.com

4. The Applicant has to create its own login ID and Password. It can choose up to 3 to 4 persons to enter the data by allocating the multiple IDs or from one single ID.

5. The Applicant can refer to the Help option for any guidance required.

6. It is suggested that the name of the Entrant Organization / Client should be correctly and carefully entered and follow a uniform policy while entering. Please use the same name across all entries without any abbreviation or short forms. No changes will be allowed post submission of the entry.

7. The participants have been provided with multiple edit facilities which can be used to edit entries but once the participant chooses the option FINAL SUBMIT there is no option for making any change in the submitted entry

8. Participants are requested to submit one hard copy of the online entry application form duly filled in, authorized by the entrant representative after choosing the option FINAL SUBMIT along with the payment details.

9. AV films should be in MP4 format up to a maximum of 100mb, Radio spot in mp3 format and print entries in jpeg format up to a maximum of 10mb

10. For submission of entry, the applicant is required to submit the following:

  • Duly filled Entry Form
  • Corresponding Material
  • Payment

11. The duly filled entry form, corresponding material and payment need to be uploaded / be received by Advertising Agencies Association of India, B-502, Marathon Futurex, N M Joshi Marg, Lower Parel, Mumbai 400013 and acknowledged by Monday, 17th February 2020.

12. It is to be noted that entries for all verticals need to be uploaded online. No physical entry will be considered. Only in case of Still Print, Still Digital, Still Craft, Out of Home, Ambient Media / Activation, Direct & Design besides the online submission, the entries must also be submitted in physical form.

13. It is mandatory for category such as Still Print, Still Digital, Still Craft, Out of Home, Ambient Media / Activation, Direct & Design Entries, Applicant shall use a separate envelope for each entry and write the category and sub-category number in bold, using a black marker pen, on the top left-hand corner of the envelope. The applicant should ensure that the entry forms as well as all the materials pertaining to that entry are included inside the envelope. For Example, If the Applicant is entering a Still Print ad for ice cream, it must write '1A' in bold on the envelope since ice cream are covered under category 1 and in Still print ads, under sub-category 'A'. However, if you are entering an Integrated for ice cream, it should be marked '1G'.

14. For the above-mentioned verticals in clause 6, Please DO NOT:

  • Combine multiple entries in the same entry form.
  • Place different entries in the same envelope.
  • Glue the entry form to the material or envelope; use a clip or a clamp instead

15. Entries from South Asian Countries such as Bangladesh, Pakistan, Sri Lanka, Nepal. Entries from these countries can compete with Indian Entries. It is to be noted that one piece of work from these countries across categories other than Craft will be selected by the jury as Best of South Asia.

16. For any clarification with respect to submission of entry, the Applicant con contact the following:

The Ad Club Secretariat,
+91-22-23813034, +91-22-23810213, +91-22-23894091
or email: adclub@theadclub.in
or website: www.theadvertisingclub.net
or twitter: @TheAdClub_India
or Facebook: /TheAdvertisingClub

  • Exclusively for Technical support only, please email to support@abby2020.com
  • For Process related support, please email to smita@theadclub.in, gopal@theadclub.in
  • For Accounting / Invoicing support, please email to mathew@theadclub.in, neehar@theadclub.in

17. The last date for submission of entry form is February 17, 2020 (17:00:00 IST). The AGC reserves the right to alter, modify or change the CFE period at its sole discretion. In the event of any changes, the same may also be communicated on the website. The AGC will not be liable for any losses arising out of such changes to the Participant (s).

18. Participant that conforms to each of the Award categories can participate in the same category. Entry(ies) which are not attributable to the listed categories would automatically stand disqualified. Determination of the same is at the discretion of the Jury / Awards Management

19. A participant can participate in multiple Award categories for the same entry if it conforms to those award categories

20. One application form can be used only for a single entry in each award category

21. Receipt of application forms after the specified last date of receipt may be permitted only for genuine reason and at the discretion of the AGC

22. AGC will not be responsible for application forms that are lost in transit / received late / damaged / loss due to lack or lapse in any communication on account of internet failure

23. Participation in the Awards in any manner will be construed as an acceptance to the Rules and Regulations stated herein

24. An entry form will be considered complete and valid, only if all the requisite fields are duly completed and submitted to the AGC via the website www.abby2020.com

12. Entry shall be accepted from February 06, 2020 (00:00:00 IST) to February 17, 2020 (17:00:00 IST)

13. For the purpose of the Participation, “receipt” of the Entry shall be considered by the AGC only when the entry submitted by Participant(s) is received by the AGC and is visible on the Entry Platform.

14. Any automated receipt confirmation received by the Participant would not constitute proof of actual receipt. If the Participant fails to make the entry in the manner as stated herein as mentioned above and/or has violated any rules and regulations published on the website, then his/her entry shall be considered incomplete and the Participant(s) shall not be eligible to participate further in the selection process.

15. By submitting the entry, the Participant(s) represents that the content of the entry are not confidential or comprise any sensitive personal information.

16. Entry received from the Participant which is contrary to the Rules defined herein during or after the CFE Period shall be considered null and void.

17. The Participant shall ensure that the entry submitted is decent, in compliance with the applicable laws, and is not immoral, defamatory, abusive, offensive, insensitive, libelous or blasphemous to any person (living or dead), religious sect or section of the society, or infringe the rights of any third party including intellectual property rights, etc.

18. Participant shall not host, display, upload, modify, publish, transmit, update or share any information that:

a. Belongs to another person and to which the user does not have any right;
b. Is grossly harmful, harassing, blasphemous, defamatory, obscene, pornographic, pedophilic, libelous, invasive of another’s privacy, hateful, or racially, ethnically objectionable, disparaging, relating or encouraging money laundering or gambling, or otherwise unlawful in any manner whatever;
c. Harms minor’s in any way;
d. Infringes any patent, trademark, copyright or other property/proprietary rights;
e. Violates any law for the time being in force;
f. Impersonate another person in a defamatory manner;
g. Contains software viruses or any other computer code, files or programs designed to interrupt, destroy or limit the functionality of any computer resources;
The Participant agrees that the AGC has the right to remove any such material/ content which may not be in consonance with applicable law.

19. The AGC shall not be responsible if the entry is not received due to any technical error/ and/ or connection failure and/ or electricity failure and/ or for any reason whatsoever.

20. AGC/Jury’s decision and prerogative in regard to the selection and declaration of the Finalist / Winners shall be final and binding. The AGC at any time during or expiry of the CFE Period, at its sole discretion, increase or decrease the number of Participants to be selected

21. Mere submission of the entry does not confirm guaranteed participation and/or selection of the Participation in the Award Show.

22. On providing the mobile number for registration, it is assumed that the Participant has provided the permission to send a SMS to or permission to call him/her, whether or not such number is registered on the National Do Not Call registry.

23. Participants may be contacted for any additional information or / and conduct few checks to verify the information provided. Such additional information sourced from the Participant(s) will become part of the original application.

24. AGC has the right to ask for documentary proof of information / any other information provided. If such a request is made and the Participant does not comply with it promptly; the Participant may be disqualified from participation in the Awards.

25. Information provided by the Participant will be used only for the limited purpose of evaluating the Participant's entry to these Awards and, for the specified purpose as agreed to in the T&C

26. AGC or team appointed by the AGC will try to contact the Participant on best effort basis by any means deemed appropriate.

27. In the event it is not possible to contact any Participant to obtain information on them, get clarification from them, etc. such Participant may be disqualified from further participation.

28. The participant hereby irrevocably authorizes the AGC to use the data gathered during and/or the Awards in respect of the participants. This shall be the property of AGC and AGC shall be entitled to use the same in its communications including marketing promotions and advertisements. AGC shall not be liable in any manner for any mishap, accident, injury or damages etc. of whatsoever nature, caused to the participants during the Awards. Further, AGC shall not be liable in any manner for any loss, damage, theft, or any other mishap caused during the Awards.

29. All entries are subject to verification, including without limitation, verification of eligibility through checks as deemed appropriate by the AGC and complete compliance with these Rules and Regulations. AGC has the sole right to disqualify any entry if it is not in compliance with the Rules and Regulations herein specified or any further applicable laws, regulation/ or any policies that may be specified by the AGC

30. The entry fee is INR 9,500/- (Rupees Nine Thousand and Five Hundred only) plus 18% GST i.e. INR 11,210/- (Rupees Eleven Thousand Two Hundred and Ten only) per entry (except for the categories mentioned in clause 31)

31. The entry fee for the categories - Integrated i.e. from 1G to 8G, 9k. Best Integrated Design Campaign, 12f.Direct Campaign, 13Da. Integrated Campaign led by PR, 14h. Best integrated entertainment content campaign is INR14,000/- (Rupees Fourteen Thousand only) plus 18% GST i.e. INR16,520/-. (Rupees Sixteen Thousand Five Hundred and Twenty only)

32. For South Asian Countries: the entry fee will be US $ 20 Plus 18% GST (Exchange rate prevailing on day of submission) Please make the payment in INR (Indian rupees)

33. The entry fee for the Broadcaster and Publisher categories is INR9,500/- (Rupees Nine Thousand and Five Hundred only) plus 18% GST i.e. INR11,210/-. (Rupees Eleven Thousand Two Hundred and Ten only)

34. Payments should be made by Demand Draft payable at par at Mumbai in favour of The Advertising Club Bombay A/c Abbys.

ABBYS BANK DETAILS (ICICI Bank)

Bank Name

ICICI Bank

Account Type

Saving Account

Branch & Address

Opera House Branch.
396/410 Shamilha Terrace,
Lamington Road, Opera House,
Mumbai 400 004.

RTGS/NEFT    IFSE Code

ICIC0000348

Account Name

The Advertising Club Bombay A/c ABBYS

Account No.

034801004460

MICR

400229044

35. Mode of Payment- Entrants may make online payment (NEFT / RTGS, Mobile Banking) or Payment Gateway System or a consolidated payment by cheque / DD. The entries submitted through cheque / DD should be in favour of "The Advertising Club Bombay A/c Abbys". Outstation cheques will not be accepted. DD preferred. Please mention the entrant name behind the Demand Draft. In the event of NEFT/RTGS/Mobile Banking it is compulsory to send the copy of the Payment Advise or UTR NO. along with system generated invoice copy. There will be no refunds for any reason.

36. All payments must be accompanied by the Control Sheet which is a summary of entries submitted by agencies duly signed by the agency representative along with the Invoice Copy and payment details. Control sheet is a must. Any submission without control sheet will be treated as incomplete.

37. Entries must reach us with paid freight, customer duty etc. In no case, the AGC shall have to pay for freight, customs duty etc. Entries which require payment of freight or customs duty will not be accepted.

38. There shall be no refunds for any reason, even for disqualified entries.

39. Entries with no or inadequate payment will not be accepted

40. Each entrant must accept full responsibility for the quality of entries and discharges the organizers from any responsibility in respect of third parties. The decisions of the organizer in all matters relating to GOAFEST shall be final and binding.

Winner selection Process

1. Entries will be shortlisted based on eligibility criteria

2. An interim Jury will evaluate the eligible entries in Round 1 basis the pre-determined criteria. The interim Jury post verification of the details, documents and eligible videos/ pictures/ website links shall shortlist at its sole discretion any number of Participants as they deem fit for each category. In the Round 1, No discussion is permitted

3. Entries which received minimum of 3 ‘yes’ votes from the jury in round 1 have been shortlisted for round

4. In Round 2, jury discussions are permitted but voting will be by secret ballot.

5. In Round 2 Entries which receives at least 50% of the ‘yes’ votes of jury members will be declared as finalist.

6. All the finalist work will again be reviewed by Jury member; if required, re-discussed and the jury will vote for whether each entry qualifies for a Bronze. A minimum 50% of ‘yes’ votes of the jury members voting is necessary for the work to be awarded a Bronze.

7. All Bronze winning work will again be reviewed by Jury member; if required, re-discussed and the jury will vote for whether each entry qualifies for a Silver. A minimum 50% of ‘yes’ votes of the jury members voting is necessary for the work to be awarded a Silver.

8. All Silver entries will again be reviewed by Jury member; if required re-discussed and the jury will vote for whether each entry work qualifies for a Gold. A minimum 50% of ‘yes’ votes of the jury members voting are necessary for the work to be awarded a Gold.

9. All the Gold entries across sub-categories within a jury will again be reviewed and re-discussed and then voted upon. Entry with highest votes with a minimum 50% of ‘yes’ votes of the jury members will be awarded a Grand Prix.

10. Gold winners of Categories such as Still, Audio Visual, Radio, Out of Home and Ambient Media, Promotion / Activation, Integrated, Design, Direct and Digital & Mobile can contend for Grand Prix in their respective category. Grand Prix can emerge only from Gold winners in the 9 verticals mentioned. No nomination is possible here.

11. The maximum number of metals in each sub-category cannot exceed four. However, if the jury wants to award more than 4 metals in a sub-category, same can be decided by 2/3rd majority.

12. For determining winners for special awards, the following Point matrix will be used:

Metal

Points

Gold

8

Silver

6

Bronze

4

Grand Prix

12

Note:
The points obtained for winning a Grand Prix will be included in computation of the Agency of the Year. A Grand Prix generally goes to an entry that is also a Gold winner in a particular category, hence AGC will present the Gold Trophy for that entry in that particular category however the marks will be allocated only once i.e. for the Grand Prix and not for the Gold. The marks for an entry that bags a Grand Prix are 12 points. Even in the sheet circulated post awards that gives the metal tally only Grand Prix will be shown, and the Gold will be excluded.

13. All the metal winners are subject to verification by Process Advisors and Evaluators. In case of discrepancies, the entry will be disqualified.

14. Jury will select the winners in each category based on predetermined judging parameters by voting each entry

15. KPMG (Process Advisors & Evaluators) will independently tabulate the votes and determine winner for each category and round accordingly

16. There could be one or more winners in each award category, at the discretion of the Jury

17. The determination of who should receive an award for any award category rests with the Jury

18. The Jury’s decision is final and binding on all nominees

19. AGC reserves the right to make the final judgment in case of any ambiguity in Rules and Regulations / disputes over suitability

20. Participant agrees that the Participant is legally capable of entering and, if selected, participating in the Awards and agree to the Terms. Participant is competent (i.e. Participant are of legal age and mental capacity) and eligible to enter into this legally binding agreement on Participant;

21. Participant understands and agrees that merely participating in this Awards does not entitle the Participant to an award;

22. Participant warrants and represents to the AGC that all information including any communications, software, photos, text, video, graphics, music, sounds, images and other material submitted or recorded in any manner by the Participant or the partners of AGC including AGC for consideration for the Awards are solely owned by the AGC and do not infringe upon any other individual or Enterprise rights (including, without limitation, intellectual property rights). Participant shall be completely responsible for handling any infringement or alleged infringement and shall indemnify AGC, and the AGC from any claims, costs or damages from infringement or alleged infringement of the logo or trademark or the defense of a claim or any costs payable thereof;

23. Participant must enter the Awards at their own will and the AGC are not in any way obligated or liable for any loss or costs that the Participant may suffer or incur and nothing is payable to the Participants for participating in the Awards or any event prior to or following the Awards;

24. Participants for the purpose of entering the Awards, automatically grants AGC a royalty-free, irrevocable, worldwide, non-transferable, non-exclusive right and license to use and display such entry, for participation in the Awards, and any intellectual property in relation to and arising out of such participation in the Awards and footage thereof, which shall include trade publications, press releases, electronic posting to the Website, the AGC website in any display format selected by AGC during the Awards or use by AGC as it deems fit;

25. The Participants indemnify AGC, its employees, officers, contractors, partner or other persons used by them in relation to this Awards and hold them harmless against any loss, claim, demands, costs, damages, judgments, expenses or liability (including legal costs) arising out of or in connection with any or all claims, that may be brought against the AGC by any third party in connection with the Participants participation in or winning the Awards, which is inconsistent with any of the warranties and representations made by the Participants, or due to breach of these Terms and shall reimburse AGC for any loss, costs, expense, or damage to which said indemnity applies. AGC shall give the Participant prompt written notice of any claim or actions covered by this indemnity, and the Participant shall have the right, at its own expense, to participate in any such action;

26. In the event these Terms and Conditions do not cover any question or complaint in relation to the Awards, the same will be concluded on by the AGC (for all other issues) or an independent body or legal team as appointed by the AGC and deemed necessary

27. The Participant agrees to give full consent unconditionally for AGC to share any information provided by the Participant with agencies working with them with regards to the program, its recording and broadcasting and related activities including agencies involved with AGC;

28. The decision of AGC in relation to the interpretation of any of these Terms shall be final and binding on the participants.

29. The opportunity provided to the Participant(s) is personal in nature and hence he / she cannot transfer the opportunity to any other person.

30. The Participant(s) shall not in any circumstances make any claims against the AGC and/ or its entities arising out of or relating to any and all costs, injuries, losses or damages of any kind, including, without limitation, death and bodily injury, due in whole or in part, directly or indirectly or any related activity, to the extent permitted under law. If the Participant(s) is found to be ineligible, or if he or she has not complied with any of the Rules and Regulations, his/her participation in the Award will stand disqualified and such decision shall be final and binding

31. All the documents and details requested by and supplied to the AGC by each Participant must be truthful, accurate and in no way misleading, failing which the AGC reserves, at its sole discretion the right to disqualify the such Participant from availing the opportunity to participate in the Award.

32. At no point of time will the AGC be obliged to notify unsuccessful Participant(s) of its decision.

33. The Participant acknowledges that he/ she has voluntarily chosen to participate in the Award at his/ her free will and is willing to bear all risks, costs, and consequences arising from such participation.

34. Participant should participate on their own and not on behalf of anyone else

35. Employees, officers, directors, agents and promoters including their immediate family members; of the AGC and its affiliates across the globe, sponsors, advertising agency, process advisors and evaluators, contract employees/ staff, partners, their affiliates, subsidiaries, group companies in India are not eligible to participate in the Award.

36. The AGC reserves unconditional right to disqualify any Participant on any grounds as deemed fit for the successful execution of the Award.

37. Short-listing of the entries and winner selection process is not subject to review by any participant. AGC will not entertain any communication, whatsoever, in this regard from any participant;

Award

1. Award is not transferable or assignable and shall not be assigned to any other person. There is no cash substitution, cash redemption or cash value in lieu of the respective Award

2. AGC gives no warranty and shall not be liable for the quality, warranty or replacement of the Award.

3. If at any time, including after disbursement of prize, any information submitted by the Participant(s) is found to be incorrect, false, or otherwise misrepresented or misleading, the Participant(s) shall be liable to refund all amounts received from the AGC.

General rules and regulations

  1. The AGC shall keep all the information collected from the Participant(s) confidential. Participant(s) by providing the information hereby agrees that the AGC shall have the right to use and share the information so collected with such other third party as it deems fit for marketing and promotional purposes in relation to the Award and the Participant hereby agrees that they shall not file any claim against the AGC for sharing such personal information.
  2. Whilst the AGC shall make all reasonable endeavors to (i) enable Participants(s) to proceed with the Award (ii) to contact all Participants(s) at each relevant juncture of the Award, the AGC does not guarantee thereof and shall in its sole discretion be entitled to proceed with the next entitled Participant(s) under these Rules, in case it is unable to successfully contact and communicate with any Participant(s).
  3. Participant warrants and represents to the AGC that all information, including any communications, photos, text, video, graphics, images and other material submitted by the Participant for the Award (“Content”), are solely owned by the Participant or are provided with the express authority of the applicable owner(s) and the use of the Content by the AGC will not infringe upon any other individual or organizational rights (including, without limitation, intellectual property rights). Participants shall be completely responsible for handling any infringement or alleged infringement and shall indemnify the AGC, or their respective parents, subsidiaries, affiliates, and their respective officers, directors, employees, process advisors and process auditors, contractors and agents, sponsors, partners, third party associates from any claims (in India or abroad), arising out of or in connection with losses, costs, damages, expenses from infringement or alleged infringement by any content, or the defense of a claim or any costs payable thereof.
  4. In consideration for participating in the Award, the Intellectual Property Rights (IPR, including but not limited to trademark, copyright, design, patent, etc.) arising out of and in connection with Award including but not limited to any communications, photos, text, video, images, documents, the performance of the Participant and other material created by any Participant in relation to the Award (‘Material’) shall be a work for hire owned by the AGC and/or its assignees and if not deemed a work for hire shall hereby be assigned upon creation to the AGC, without any further documentation and the AGC is hereby permitted to use it as per its sole discretion and without any further reference, permission or consent from the Participant or the AGC. Participant hereby assigns any and all rights that the Participant may have or acquire in the material and all benefits and/or rights resulting therefrom to the AGC without additional compensation. Participant hereby agrees to execute such assignments and other documents as the AGC may consider appropriate to vest all right, title and interest therein to the AGC. All such assignment of rights shall be perpetual, irrevocable, and universal and shall not lapse, even if the AGC fails at any time to commercially exploit any such Material. Any assignment of copyright hereunder includes all rights of paternity, integrity, disclosure and withdrawal and any other rights that may be known as or referred to as 'Moral Rights'. For avoidance of doubt the AGC wishes to clarify that, any and all kind of developments, material, creations, created or provided or developed by the Participants during the call for entries and/or during the course of the Award shall be solely and exclusively owned by the AGC.
  5. The Participant by participating in the Award automatically grants to the AGC and the AGC a royalty-free, irrevocable, universal, transferable, exclusive right and license to use and display such entry for participation, and the Award, and any intellectual property rights in the Content and in relation to and arising out of such participation in the Award and images or footage thereof which shall include trade publications, press releases, electronic posting to the Web Page, or any other website, “AGC” web site and channel, electronic hyperlinks to the Web Page and any display format selected by the AGC during or after the Award or use by the AGC as they deem fit and mutually agreed between them, without any further documentation, permission or consent of the Participant. For avoidance of doubt the AGC and AGC wish to clarify that though the AGC have a license to use and display such entry for participation, and the Award, and any intellectual property rights in the Content and in relation to and arising out of such participation in the Award (as stated in detail above) the intellectual property rights in the materials and any developments, creations supplementary and ancillary thereto shall always be owned by the AGC.
  6. By entering into the Award and/or accepting the prizes, the Participant (individually) waives all copyrights, rights of publicity and any related rights and consents to the AGC’s right to picture, tape or portray him/her as a Award winner, and to exhibit this material in any and all media now existing or hereinafter created, including without limitation television, film, radio and print media, without any compensation whatsoever for advertising and publicity purposes, except where prohibited by law. The Winner also consents to the AGC’s right to use Participants (her name), voice or picture, or the content of his/her participation i.e. Publicity Rights. The AGC can allow to its agencies to exercise/exploit the Publicity Rights in conjunction with the AGC.
  7. Participant agree to participate in the Award at their own will and the AGC are not in any way obligated or liable for any loss or costs that the Participant may suffer or incur and nothing is payable to the Participant for participating in the Award or the Award or the events following the Award broadcast.
  8. The AGC cannot and shall not be accountable / liable for any disruptions / stoppages / interruptions or cancellation of the Award. Further, neither the AGC nor its contractors will be held responsible for matters out of its control and for force majeure reasons.
  9. Efforts will be made to adhere to the defined timelines. However, the defined timelines are subject to change based on circumstances. It is expressly provided that AGC reserves the right to change the dates and timelines at its sole discretion.
  10. The AGC reserves the right to, at its sole discretion, withdraw or amend or add to these Rules / format of the Award at any time, with prospective or retrospective effect, and does not take responsibility for any loss or damage that any Participant may suffer as a result of participating or attempting to participate in the Award, the Award being withdrawn or the Rules / format being amended.
  11. The AGC nor any of its affiliates or group companies shall be liable for any damage or loss (including but not limited to indirect, punitive or consequential loss) arising from personal injury or death, or loss of, or damage to property, which is suffered or sustained in connection with the participation herein or any aspect of the Award and further neither the AGC nor any of its affiliates or group companies shall be responsible for any consumer grievances with respect the participation for the Award.
  12. The AGC shall not be responsible or liable in any manner whatsoever for any incident, accident that may occur during the course of the Metal Winner’s travel to or from the venue of the Award.
  13. Using of false names/ identities, illegal/false mobile numbers, fake email addresses and/or any other illegal means either online or in hard copies shall be considered as suppression of facts and if the AGC has to suffer of any adverse consequence in this respect, the Applicant/s shall be disqualified and penalized for the same in any manner as the AGC may deem fit.
  14. Applicants found indulging in any malpractices including but not limited to cheating, misrepresentation, providing false information shall be disqualified from the on-going Award and strict legal action may be taken by the AGC against such Participant(s)
  15. In the event any Participant (including winner) is found to be in violation of any rules of the Award or is found to be involved in any form of fraud, misrepresentation, dishonesty during the Award, the AGC reserves the right to initiate legal proceedings against such Participants and take any other action in its sole discretion including but not limited to recovering the prize money or any expenses it may have incurred towards that Participant(s).
  16. The decision of the AGC on all matters, queries or disputes, concerning the Award including the selection of Applicants for the Finals, the number of rounds of selection, the criteria for selection for further rounds and the Rules and Regulations shall be final and binding and no correspondence shall be entertained in this regard.
  17. All information provided in connection with the Award is provided "as- is" without warranty of any kind (w.r.t. authenticity of information) AGC makes no representations and disclaims all express, implied, and statutory warranties of any kind to the Participant(s) and/or any third party including, without limitation, warranties as to accuracy, timelines, completeness, or fitness for any particular purpose.
  18. The Participant(s) agrees that participation in any stage of the Award shall not entitle him/her for participation in subsequent stage. The AGC reserves its right to disqualify and/or exclude, in its sole and absolute discretion, any participant from any stage of the Award without assigning any reason therefore.
  19. The Participant specifically agrees, allows, grants and permits the AGC or any party authorized by it to record (audio-video/audio or video) the participation process/performance at Award, including but not limited to the performance and any interaction of the Participant with the AGC or fellow Participant or any judges and/or representative of the AGC, if any, of the Participant(s) rendered during entire Award or any related series of video recordings which have been shot during the Award on film, tape or digital or other electronic media and includes recording of any personal questions or conversations relating to the personal lives of the Participants (“Footage”) and agrees that the Footage may be used by the AGC as it deems fit anywhere in the world at any time now or in the future, including but not limited for promotion of the Award. For the avoidance of doubt, all rights in the Footage vests exclusively with the AGC worldwide in perpetuity and the AGC is entitled to exploit the same in any manner it may deem fit.
  20. Participant(s) shall not offer any bribe or make any gesture towards any ground management team to get any favors. Any such acts shall eliminate the Participant from Award. Any fraud in respect to entry forms or tampering of selection process will attract disqualification from the Award.
  21. Participant(s) agrees to follow all directions/rules and regulations framed or given by the AGC from time to time in connection with the selection process and the Award.
  22. The Participant(s) agrees that his/her participation is of voluntary in nature and by his/her own risk and will have no claim against the AGC on any account whatsoever. The AGC shall not be responsible for any damage, loss or any form of physical or mental harm or injury caused to him/her.
  23. For the purpose of participation, all expenses if any, including travelling and lodging cost shall be borne by the Participant. This clause is applicable to the participant or anybody accompanying him/her as well.
  24. Participant should not carry any weapon, alcohol or drugs of any kind, otherwise he/she shall be disqualified from the Award.
  25. AGC shall not be responsible to the winner for cancellation, discontinuance and/or postponement of the Award.
  26. The Participant(s) agrees and undertakes that he/she is not entitled to any cash equivalent or alternatives for participation in the Award.
  27. The Award may be discontinued or terminated by the AGC at any point of time without assigning any reason thereof.
  28. The AGC reserves the right to modify the rules and/or the terms and conditions from time to time without any prior/public notice.
  29. The Participant undertakes to provide and/or execute any documents as may be deemed necessary by the AGC to effectively carry out his/her obligations under the Award and/or Terms and Conditions.
  30. AGC shall not be responsible in any circumstances for the non-fulfilment of commitments/ obligations of Third Party.
  31. All the decision of the AGC shall be final and binding. No disputes regarding the participations/selection/rejection/broadcast or rights of the Participant will be entertained at any point of time. Decisions of the AGC shall be final and binding on the Participant(s).
  32. The Participant(s) shall hold harmless and indemnify, the AGC, its affiliates, its group companies, their employees, officers, directors or any other person from and against any injury/damage/harm/loss/ death/ mental or emotional trauma or lost opportunity suffered by the Participant(s) in connection with the Activity and also to the extent possible under law, waives all rights to file in person/ through any family member and/or third party any applications, criminal and/or civil proceedings in any courts or forum in India to claim any damages or reliefs.
  33. The Applicant(s) shall indemnify and hold the AGC harmless, its group companies, affiliates and subsidiaries and their respective officers, directors and employees, against any loss that may occur to them due to non-adherence of these Rules and the other Rules as contemplated herein to be complied by each Applicant.
  34. The AGC, shall be under no liability whatsoever to the Participants, in respect of any loss, damage suffered by the Participant arising from or pursuant to the Award or for any and all loss, damage, cost, expense or injury to life or property sustained by the Participant at any stage of the Award whether or not caused (1) by the Participant’s participation in the Award, or being selected or disqualified including loss of opportunity, loss of earnings, employment or otherwise caused to the Participant and arising as a result of his/her participation in the Award, if selected; (2) as a result of the decisions of the AGC; (3) as a result of any comment, remark, judgment, view, criticism, critique, opinion and/or observation made and/or passed by the AGC; (4) by any printing, typographical or technological errors in any materials associated with the Award and/or (5) while travelling for the purpose of the Award. Notwithstanding the generality of the foregoing, the AGC expressly excludes liability for all direct, indirect and consequential loss or damage, including but not limited to loss or damage to property or for loss of profit, business, revenue, goodwill or anticipated savings pursuant to participation in the Activity. In no event will the measure of damages include, nor will the AGC be liable for, any amounts for indirect, incidental, consequential, or punitive damages of any party, including third parties; or for damages attributable to the Participant and/or Guardian; or circumstances beyond the AGC’s reasonable control.
  35. These Rules and Regulations and the Award shall be governed by and construed in accordance with the laws applicable in India. Any and all disputes arising with respect to the Award and/or these Rules and Regulations shall be subject to exclusive jurisdiction of the competent Courts in Mumbai.
  36. All rights in respect of this Rules and Regulations are reserved by the AGC and are subject to change from time to time, without any prior intimation by the AGC by way of publishing the same on its website. Participants agree that they will would abide by same.
  37. If any provision of these Rules and Regulations are held by any court or other competent authority to be void or unenforceable in whole or any part, the other provision of these Rules and Regulations and the remainder of the affected provisions shall continue to be valid.
  38. The AGC is empowered to take a decision on any case not covered by the present Rules and Regulations.
  39. Each provision of this Rules and Regulations shall be considered severable, and if for any reason any provision(s), or the application of such provision(s) to any person, entity or circumstance, shall be held invalid or unenforceable, such provision(s) shall be ineffective to the extent of such invalidity or unenforceability without invalidating the remaining provisions hereof, or the application of the affected provision to persons, entities or circumstances other than those to which it was held invalid or unenforceable.
  40. The Participant(s) hereby agree that they have read and understood the Rules and Regulations mentioned hereinabove and agree to abide by the Rules for participation in the Award

Indemnities

  1. The Participant(s) hereby shall hold harmless and indemnify the AGC, affiliates, group companies, partners, sponsors, process advisors and evaluators, process partners, its agents, representatives, its employees, officers, and directors. contractors, partners or other persons used by them in relation to this Award and hold them harmless against any loss, claim, demands, costs, damages, judgments, expenses or liability (including legal costs) arising out of or in connection with any or all claims, that may be brought against the AGC or by any third party in connection with the participation in the Award, winning the Award, or awarding or the use or misuse of any prize and shall reimburse the AGC, and/or the AGC for any loss, costs, expense, or damage to which said indemnity applies.
  2. Any conflict related to various provisions and interpretation of these Rules will be addressed by the AGC. The decisions of the AGC shall be final and binding.
  3. If participants are unclear as to these Rules or any element of the voting process, they can write in with their questions, concerns or queries to the contact details mentioned in clause no. 16 of Call for entries and participation. The AGC shall make efforts to respond to the e-mail on a best-effort basis, however shall not be held responsible in the event that no response is received. In case no response is received, the same shall not be used as a ground to extend timelines for any category.

Disclaimers

  1. AGC has no obligation to screen information submitted and is not responsible for monitoring information submitted, to prevent violation of intellectual property ownership rights, or violations of any law, rule or regulation.
  2. The Website is provided on an "as-is" basis without any warranties of any kind. To the fullest extent permitted by applicable law, the AGC disclaims all warranties, express or implied, including, but not limited to, implied warranties of merchantability, fitness for a particular purpose and non-infringement in respect of the Award, and website. Without limiting the foregoing, the AGC specifically disclaim any warranty (a) that the Web Page will be uninterrupted or error-free, (b) that defects will be corrected, (c) that there are no viruses or other harmful components that exist on the Web Site (d) regarding the security of information submitted, and (e) regarding correctness, accuracy, or reliability. If Participant use of the Web Site, online entry form results in the need for servicing or replacement of Participant or another's equipment or data, the AGC are not responsible for those costs.

Limitation of Liability and Remedies

  1. The AGC reserves the right, in its sole discretion, at any time and at any stage of the judging process, to reject or disqualify any Participant who is deemed ineligible or for any reason that the AGC feels is necessary and/or appropriate, including without limitation, if that Participant has not complied with these Rules of the Award, the AGC determines he/she is attempting to undermine the legitimate operation of the Award by cheating, deception, or any other unfair practices or intending to annoy, abuse, threaten or harass any other Participant or the AGC, the Selection Panel, Jury or has interfered, in AGC’s sole opinion, with the proper conduct of the Award.
  2. Participants or any other person that accesses the Web Page, agrees that neither the AGC nor any third party content or service providers involved in the Award will be liable to Participant for any loss or damages, either actual or consequential, arising out of or relating to these Rules, Participant’s use or inability to use the Web Page, or to Participant’s reliance upon information obtained from or through the Web Page, participation in the Award, travel, or use or misuse of any prize. In particular, neither the AGC nor its third party or service providers will have liability for any consequential, indirect, punitive, special or incidental damages, whether foreseeable or unforeseeable (including, but not limited to, claims for defamation, errors, loss of data, or interruption in availability of data), arising out of or relating to the awards, terms of use, visitor's use or inability to use the Web Page, online entry form or to visitor's reliance upon information obtained from or through the Web Page, participation in the Award, travel, or use or misuse of any prize, whether based in contract, tort, statutory or otherwise.
  3. The participation in the Award implies unconditional acceptance of all these Rules and Regulations of the Award by the Participant.

Website

  1. The AGC shall not be under any obligation to Participant and shall have no obligation or rights in relation to the Award and shall have no claims whatsoever against the AGC relating to the selection process, gratification or the running of the Award.
  2. The AGC shall not be responsible for:

    1. Any delivery, failures relating to the registration or uploading videos/presentations etc.;
    2. AGC not receiving or rejecting any data;
    3. Any lost, late or misdirected computer transmission or network, electronic failures of any kind or any failure to receive entries owing to transmission failures or due to any technical reasons and
    4. Other conditions/situations or failures beyond its control.